The role of AI in elections: How AI tools could change India’s elections

Shivani Arora

A change has been seen in the 2024 elections. For campaigning and addressing the population, AI tools have been used by many politicians and political parties.

An A.I.-generated version of Prime Minister Narendra Modi that has been shared on WhatsApp shows the possibilities for hyperpersonalized outreach in a country with nearly a billion voters. In the video — a demo clip whose source is unclear — Mr. Modi’s avatar addresses a series of voters directly, by name. Not only this, in the year 2023, while delivering his message in Uttar Pradesh, PM Narendra Modi took the help of AI tools in translating his speech to Tamil.

The truth is, the future will be much more interesting. And even some of the most stupendous potential impacts of AI on politics won’t be all bad. We can draw some fairly straight lines between the current capabilities of AI tools and real-world outcomes that, by the standards of current public understanding, seem truly startling.

AI in elections: A threat or a blessing?

AI that means Artificial Intelligence. This is a technology that gives machines the ability to think and understand. The use of AI in elections is increasing rapidly. Political parties are making full use of it to communicate with voters.

AI helps political parties to better understand and attract voters. It can make election campaign more effective and efficient, live vote counting, Things like real-time can also be done with the help of AI. However, the disadvantage is that AI can also be used to spread misinformation. As is happening through deepfake technology which makes fake videos.

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I am Shivani Arora, a media student who is working as a freelancer Content Writer, news writer and social media handler with different agencies. I am a post graduate student who is self motivated and a hardworking person. My main aim is to excel in my career by learning and exploring new things.
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