Aditya Birla Group aims for top spot in financial services through new digital platform

Shivani Arora
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Aditya Birla Group chairman Kumar Mangalam Birla has set an ambitious target for the financial services to be among the top three players in each of its primary businesses i.e. lending, asset management, insurance, and payments.

Further, The financial services company expects to add 30 million new customers in the next three years, tapping dealers, vendors, distributors besides retail customers in its ecosystem, doubling its 35 million customer base currently.

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Chairman Kumar Mangalam Birla

Speaking at the launch of Aditya Birla Digital Capital (ABCD), Birla said the new direct-to-consumer platform will further help the group’s financial services arm Aditya Birla Capital Ltd (ABCL) to acquire customers, especially from the younger generation, adding to its current 35 million user base.

About Aditya Birla Group

The Aditya Birla Group (ABG) is an Indian multinational conglomerate, headquartered in Mumbai. The group has a presence in 36 nations and a combined annual revenue of $75 billion, over 50% of which is derived from its overseas operations.The group’s business interests include metals, cement, fashion and retail, financial services, renewables, fibre, textiles, chemicals, real estate, trading, mining, and entertainment.

Vishakha Mulye, CEO, Aditya Birla Capital Ltd. said, “Our consistent commitment to digital reinvention and reimagining customer experiences is reflected in our omnichannel architecture which gives customers the complete flexibility to interact with us through their channels of choice.”

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I am Shivani Arora, a media student who is working as a freelancer Content Writer, news writer and social media handler with different agencies. I am a post graduate student who is self motivated and a hardworking person. My main aim is to excel in my career by learning and exploring new things.
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